Matt Cutts's take on SEO is clear in this video, concise and straight to the point. Because, of course, Matt Cutts works for Google (Head of web spam team) and knows exactly what their search engines are looking for on your website and how their algorithms work. When anyone drops a keyword into the Google search bar, Google will trawl through its very extensive library of indexed websites, searching for websites that most closely match your specific search query.
As in integral part of Internet Marketing, Search Engine Optimization or SEO, is the process or method of optimising any website (preferably right from the start) so that search engines understand your website, know what it is about and easily crawl through it so that the website can be listed in their index.
Numerous factors (about 275 different ones) can attribute to your website being found during this lightning quick process and implementing most of these factors make us at Xcellent Media specialists in our field.
Typically as a start you would want your website to have a strong and sound page structure based around your top keyword phrases that you'd typically want to be found or "ranked" for. These are the basics, hence why keyword research is so important right from the start. Many of your toughest competitors may or may not rank for these terms already and this is where good SEO practices come in to give you the edge over your competitors by ranking on the first page for your targeted keywords.
This might all sound a little Greek to you, but this is what we do well and this is why we specialize in SEO.
Contact us for a FULL SEO audit of your website.
The opinion of what SEO is differs and varies in an entertaining and educational way, and Xcellent Media is all about making it work for everyone. However, everyone can agree, pretty much to the letter, about what SEO is not. SEO is not any of the following and it would be unwise to expect any of it:
Many companies, especially in South Africa, promise exceptional results in search engine rankings. With our focus over the last decade being in the UK, we have since come to South Africa and brought clients serious success with their rankings. For this reason, we may come across more expensive than the local companies, but our results speak for themselves.
Our minimum price for SEO services is R10 000; if this is viable to you please feel free to contact us and we can discuss how we can help you.
Xcellent Media (Internet Marketing South Africa) is all about making your website search engine friendly in a way that pleases both search engines and your visitors. Without good rankings you will not have the amount of visitors top ranking sites have for a particular keyword phrase, and without visitors you will not have the customer base needed in order to sell your product.
Look at this analogy: You walk into a library and find yourself surrounded by thousands of books. In this case none of them have covers or a foreword. You are looking for one book in particular. You don't know who the author is or what the title is but you do know that it is about Thai cooking. Basically, it means you would have to go and sift through every single book in the library to find the book you are looking for. This could take forever. But, luckily for you, all the shelves have big signs on them that lead you right to where you want to be. You find your book. Problem solved.
The internet is like a giant library where you are constantly looking for specific information. If there isn't a good measure of SEO done on your website, Google and other search engines simply won't be able to easily index, crawl and list your site. On the other hand, if good SEO practices are in place, and all the right signs are up, a searching user and, by proxy, Google will be able to find your site easily. And, of course, if you want to know more about Thai cooking, you won't have to go to a library, will you?
With a combined 18 years' experience in the field of SEO and SEM (search engine marketing), Xcellent Media can and should be responsible for your entire Search Engine Optimisation. Based in Cape Town, we are incredibly dedicated to bringing you competitive SEO practices and offer the passion that is sure to get you on the ever present Google and other major search engines.
As more and more website owners realise that SEO is the way forward to get noticed in South Africa, Xcellent Media should be your first stop for the highest quality SEO available. Here's a promise that we will always keep.
When it comes to SEO, we want you, as the client, to know that we follow a strict set of principles when implementing our SEO strategies. And that we adhere to international standards and best practice so that the service you receive from us is of the highest quality, wherever you go.
In-depth SEO Analytics Reporting
Localised Google optimisation
Contact us for a full SEO audit and find out how your website holds up in terms of SEO, usability and marketability. Once you have this detailed report in your possession, you will know exactly what needs to be done on your website so that it conforms to the latest SEO standards and practices. At the same time, get a good idea of how you can tweak your website to be more user friendly to your clients.
We offer a FULL SEO Audit, instead of standard and intermediate packages that leave you with an incomplete SEO or usability offer. SEO is never an afterthought, because it forms part of the blue print of any website.
This comprehensive SEO audit is clear and easy enough to understand should you choose to have these recommendations implemented by yourself. If you want complete peace of mind without having to deal with coding changes, server issues or even a possible redesign, Xcellent Media will implement these for you at a competitive hourly rate.
Onsite SEO might not be enough on its own. The thing is, you also want search engines to find your website via links that point to your site from other websites. This means that, by linking to you, websites also find your website interesting.
So what is link building?
In laymen's terms, one would expect a website to be somewhat of an authority on a particular topic. This can be judged by the amount of similar websites that link to a particular website because they either want to be associated with that website or they simply just like it. Google and other search engines understand that the more incoming links to your website you have, the more popular your website appears to be. Your ranking in the SERPS (Search Engine Results Pages) is then higher than other websites that have virtually no incoming links, because the main focus of search engines is to serve their customers (visitors) the most accurate results for their individual search queries.
Contact us now to find out how we can get your popularity score up.
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Social Media Marketing
Website design and development
Article writing and submissions / Copywriting
Press Releases writing and distribution
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Web usability & SEO consulting