Online Marketing Skills
Our in-depth skill set and 11 years of online marketing experience enable us to create highly ranked and successful websites. We cover every aspect of website development, from the foundation right to the finished product. Our creative flair coupled with our expertise, excellent organisational skills and dedication to the projects we undertake is what sets us apart from other online marketing and media companies in South Africa. These are the skills we bring to the table:
Online Marketing
The internet and social media have changed the face of online marketing in South Africa and around the globe. Our team keeps up to date with the latest online marketing trends and patterns and hence are well-versed in current practices. Our high-quality, online marketing strategy will ensure that word is out regarding your product or service.
Online Marketing is an umbrella term for a wide variety of web marketing techniques. Our online marketing skills and experience include work in the following fields: Search Engine Marketing, Search Engine Optimisation, Social Media Marketing, Email Marketing, Affiliate Marketing and Inbound Marketing.
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Online Media Buying |
Social Media Marketing |
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Website Monetisation |
Conversion Marketing |
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Email and Newsletter Campaigns |
SEO
With over 11 years' experience in Search Engine Optimisation, Xcellent Media implements only the best international SEO practices and methods in order to put your website on the map. We strive for the kind of website that is both visible in search engines and user-friendly - we guarantee the visibility of your business online!
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Professional On page SEO |
Link Building |
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In-depth Reporting |
Competitor Analysis |
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Comprehensive SEO Audit |
Website Design
In the online marketing environment, design is everything. People only spend a few seconds on a website at a given time so if your site is poorly designed, chances are that potential customers will leave the page and search elsewhere.
Xcellent Media has a top-notch web design team that strive for the highest quality in all that they do. The team is extremely capable and can create anything from flash images, to illustrations, logos, mailers and much more. Our graphics will perfectly capture your concept and message and help you call potential and current customers to action.
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Web Design |
Graphic Design |
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Flash and Animation |
Logos and Branding |
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Email and Newsletter Design |
Avatar Design |
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Banner Advertising |
Social Media
Social Media is a fundamental part of building your brand online. Many companies in South Africa fail to successfully attract the right customers using Social Media and many focus on building the numbers instead of building the right followers. Needless to say, Social Media is not taken seriously as a form of online marketing in South Africa as it is in the rest of the world. Therefore, we at Xcellent Media strive to produce attractively designed Social Media pages and well-researched content for use in updates and posts. We are able to analyse the results and are well-versed in the technicalities involved in creating a fully-functional page.
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Facebook Management |
Twitter Management |
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Social Media Advertisement |
Custom, individual Social Media strategies |
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Beautiful, original graphics |
Regular, thorough Reporting and Analytics |
PPC Management / Adwords
The process of PPC is quite simple – a selection of keywords important to your business niche are chosen. When someone clicks on your PPC ad, you pay the Search Engine a certain amount of money. If the website visitor from that clickthru meets a goal on your site, a conversion has been made and is set against the costs of running the campaign.
Our team is capable of helping you run a first-class PPC campaign. Pay Per Click (PPC) is a selection of keywords important to your business niche. When someone clicks on your PPC ad, your business pays the Search Engine a certain amount of money. If the website visitor from that 'clickthru' meets a goal on your site, a conversion is thus made and is set against the costs of running the campaign. Benefits of PPC include immediate and continuous exposure of your ad to millions of viewers on the web. Your ad is also placed on top of search results, making you extremely visible to anyone who searches that particular keyword, thus effectively targeting the right people in a certain field or interest group.
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Increased traffic |
Increased conversions |
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More ROI |
Targeted advertising |
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Minimised costs |
Maximised returns |
Web Development
Xcellent Media can take your vision of a website from its foundation planning phases to an implemented and high-quality end product. Our custom site development is designed to fit your needs. Our development team has a wide range of programming skills so there is no limit to the functionality and design of your site! This web development team works hand in hand with the SEO team ensuring seamless integration of usability, functionality and search engine optimisation.
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Project Planning |
Website Information Architecture |
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Website Conceptual Design |
Layout Design & Optimization |
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Rich Snippet Optimization |
Web 2.0 Website Design |
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HTML 5 and CSS3 |
Custom Blog Development |
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Custom Forum Development |
E-Commerce Web Design |
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Multi Language Web Development |
Database Development |
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Content Management Systems |
Campaign Pages and Mini Websites |
Custom Content Writing
Content is the key to success in Google and it is crucial that you employ only the very best, meticulous writers to get the job done. New Google developments show that when it comes to your rankings, high-quality, engaging content is one of the main factors influencing how search engines view and rate your website. Our team has extensive qualifications in writing and we are capable of producing highly original, compelling and SEO-friendly content. Anyone can write, but how many writers on the web really grab you and drive you to action?
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Content Management |
Copywriting |
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Content Writing |
Writing of SEO targeted content |
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Newsletter Content |
Promotional Content |
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Reviews |
Blog Posts |
Web Hosting
As everyone knows, web hosting can sometimes be the thing that makes you want to pull out your hair. Xcellent Media will assist you in finding the hosting solution that best suits your unique needs, be it Windows or Linux. Should we design and build your website, we could host it for you too. One stop shop, as they say.
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Website Hosting |
Domain Management |
