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Posted by Elizabeth on May 16, 2013, 12:12 p.m.
The following individuals have been selected for their passion in the online marketing and digital space in South Africa, their social media and blogging presence and their overall online visibility. These passionate bloggers are an inspiration to those interested in online marketing and blogging in the South African context. Ladies and gentlemen, in no particular order, here are South Africa’s top online marketing bloggers: 1. Dave ...
Posted by Elizabeth on April 5, 2013, 4:48 p.m.
Blogging is no easy feat. It requires a lot of dedication, drive and courage to write blog posts and place them on a public platform for all to see. However, South Africans are quickly latching on to the idea that their own thoughts and opinions can be read by the world. In the past it was rare if you or your company had a blog, but in today’s ...
Posted by Elizabeth on March 25, 2013, 9:40 a.m.
I support content on the web that helps people imagine, that sparks something inside of them and compels them to react - none of this content-for-content-sake nonsense or content merely to have content on the page. I started using Instagram in December 2012. I purchased the new iPhone as a Christmas gift to myself. I was aware of the many dangers and addictiveness of the device but I ...
Posted by Elizabeth on March 11, 2013, 12:28 p.m.
Facebook has been around for nearly a decade now and many people are bored with the site and want something completely new. It is evident that this social media network has lost its appeal despite the recent changes to the Facebook interface. Many describe the new layout as being fundamentally the same just a bit more visually-oriented and minimalistic. But will this recent revamp cut it? Does Facebook ...
Posted by Elizabeth on March 5, 2013, 3:19 p.m.
In the digital world we try to outrank our competitors, make more and more money, and churn out blog posts just because we can and because Google loves the freshness. But does this approach truly add value and draw on our creativity as people? Does it help us to head for the stars or does it simply set us up for a series of tumble turns? Why ‘Content ...
Posted by Elizabeth on Feb. 26, 2013, 3:05 p.m.
Foursquare is not a new social media platform but it certainly is one with endless marketing opportunities and one that is often overlooked. This is a social media network that merges the physical world with the digital in a highly unique manner. This useful, location-based platform helps customers identify businesses and points of interest on a map. Customers can locate themselves on the Foursquare map, find points of ...
Posted by Elizabeth on Feb. 19, 2013, 11:53 a.m.
When Pinterest first arrived on the social media scene in 2010 I didn’t quite know what to do with the platform or how to respond to it. Yes, I liked the idea of pretty pictures but what exactly was the point? As I started to play around with the site’s functionality I began to create my own boards and started to group images together under certain themes. I ...
Posted by Elizabeth on Jan. 30, 2013, 4:04 p.m.
Valentine’s Day is the perfect time of year to show your customers you care. Marketing over this time period can of course get a bit much if not done correctly. So it’s important to think about how you can make your product really stand out in order to leverage this day of love. People like to feel needed and important on Valentine’s Day. However, for many people, love ...
Posted by Elizabeth on Jan. 17, 2013, 8:31 a.m.
The abbreviation ‘SEO’ (Search Engine Optimization) can be rather daunting for most and many bloggers haven’t learnt enough about this fascinating topic or know how it can help them advance in their blogging endeavors. For those relatively new to the term, SEO comprises on-site SEO (changes you make on your own blog/site) as well as off-site SEO (links back to your site from other sites that work towards ...
Posted by Elizabeth on Dec. 24, 2012, 8:24 a.m.
Our readers absolutely loved our blog post featuring the Top Female Bloggers in South Africa earlier this year that we couldn’t resist drawing up a similar list for the top male bloggers out there. This list of top 5 male bloggers from South Africa has been chosen by our in-house team for their quirkiness, interesting blog posts and overall likability in the digital world. Bloggers David Chislett, Adrian ...